New

Custom SQL and AI transformations now available to all users
Build transformations with SQL directly in your data sets, or let the AI agent write them for you.
See the docs

Track changes over time: daily snapshots for lifetime metrics in Meta social media sources
A new data behavior for Facebook and Instagram reports. Metrics that previously only showed current or lifetime values — like post likes and shares — can now save a daily snapshot instead of overwriting the row on each run, so you can chart engagement trends. Existing dataflows keep the "Latest data" behavior unless you change it.

Instagram Insights: new engagement metrics
Added link clicks, facebook_views, total_comments, total_likes, reels_skip_rate, replies, reposts, and saves, plus an is_ai_generated attribute on media.

Instagram Insights: profile daily performance
The "Profile: performance insights" report now supports a daily split in advance to totals and 30 days split.

Taboola: campaign daily performance by conversion action
New report breaking down daily campaign performance per conversion rule — clicks, conversions, CPA, and ROAS — so advertisers tracking multiple conversion actions get per-rule attribution without cross-referencing the Taboola dashboard.

Improved

Facebook & Instagram: incremental fetching across all sources
Facebook Insights, Facebook Public Data, Instagram Insights, and Instagram Public Data now fetch incrementally instead of doing a full refresh each run. Instagram post insights are fetched in a single pass with resumable cursors, which cuts memory usage and time-to-first-row on large accounts.

Pipedrive: custom fields picker and default transformations
Pick up to 15 specific custom fields per entity — Activities, Deals, Leads, Notes, Person, Product, Project — in the Columns step instead of pulling every custom field. Default transformations were added for all entities to keep similar data from different entities distinguishable and make migration from the previous Pipedrive version easier.

AI agent: rename dataflows from chat
The update-dataflow tool now supports renaming, not just schedule changes.

AI agent: chat panel now uses the full width on large screens

Looker Studio is now Data Studio
Renamed across the app and website following Google's rebrand.

Transactional emails redesigned
Welcome, invitation, workspace membership, billing and usage limit, free trial, and workflow failure emails have a refreshed, consistent design.

Fixed

Excel: personal Microsoft login prompt on business accounts
Business OneDrive and SharePoint accounts no longer get prompted to sign in with a personal Microsoft account.

Linnworks: sync failure on processed order details